Privacy Policy

Effective Date: March 18, 2026 | Last Updated: March 18, 2026

1. Introduction

HHC Travel™, an unregistered DBA of SlateRiver LLC, a New Mexico limited liability company ("we," "us," "our," or "HHC Travel™"), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (hhc.travel), use our applications, or interact with any of our affiliated services and platforms (collectively, the "Services").

By accessing or using the Services, you consent to the data practices described in this Privacy Policy. If you do not agree with the practices described herein, please do not use the Services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide when using the Services, including but not limited to:

Full name, email address, phone number, and mailing address
Date of birth and gender
Payment information (credit card numbers, billing addresses) — processed securely through third-party payment processors
Passport or government-issued identification details (when required for travel bookings)
Travel preferences, dietary requirements, and accessibility needs
Emergency contact information
Account credentials (username, password)

2.2 Booking Information

When you make a booking through the Services, we collect:

Travel dates, destinations, and itinerary details
Passenger names and details for all travelers in your party
Special requests, room preferences, and accommodation requirements
Frequent flyer numbers, loyalty program memberships, and travel reward details
Travel insurance selections

2.3 Usage Information

We automatically collect certain information when you access the Services, including:

IP address, browser type, and operating system
Pages viewed, links clicked, and time spent on pages
Referring website or source
Search queries performed on our platform
Interaction data within our applications

2.4 Device Information

We may collect information about the device you use to access the Services, including device type, unique device identifiers, mobile network information, and device settings.

2.5 Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect usage data, remember your preferences, and improve the Services. You can control cookie settings through your browser preferences; however, disabling cookies may limit your ability to use certain features of the Services.

3. How We Use Information

We use the information we collect for the following purposes:

To process and fulfill travel bookings and reservations
To create and manage your account
To communicate with you regarding bookings, confirmations, updates, and customer service inquiries
To personalize your experience and provide tailored travel recommendations
To process payments and issue credits
To send marketing communications (with your consent, where required by law)
To improve, maintain, and optimize the Services
To detect, prevent, and address fraud, security issues, and technical problems
To comply with legal obligations and enforce our Terms & Conditions
To conduct analytics and research to better understand our users
To administer promotions, contests, or surveys

4. Data Sharing

We may share your information with affiliated companies within the House of Terravian and Noo World Platforms ecosystem, including but not limited to entities operating under SlateRiver LLC, to the extent permitted by applicable law. This sharing is for operational purposes, service improvement, and to provide you with relevant offerings across our family of brands.

Additionally, we may share your information with:

Travel Providers: Airlines, hotels, resorts, cruise lines, tour operators, and other travel service providers as necessary to fulfill your bookings and reservations
Payment Processors: Secure third-party payment processors to handle transactions
Service Providers: Third-party vendors who assist with website hosting, data analytics, email delivery, customer service, and marketing
Legal Compliance: When required by law, regulation, legal process, or governmental request
Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets
Protection of Rights: When we believe disclosure is necessary to protect our rights, your safety, or the safety of others

We do not sell your personal information to third parties for their own marketing purposes.

5. BEANS™ & BEANS Financial™

If you engage with BEANS™ or BEANS Financial™ financial education content, any data collected through those programs is handled in accordance with this Privacy Policy. Financial education engagement data may be used to personalize educational content recommendations and improve the program.

BEANS™ and BEANS Financial™ provide financial education content only. No financial advice is provided, and no fiduciary relationship is established. Data collected through these programs is not shared with financial institutions for the purpose of credit decisions or financial product offerings.

6. Third-Party Services

The Services may contain links to third-party websites, applications, and services that are not owned or controlled by HHC Travel™. This Privacy Policy does not apply to third-party services. We encourage you to review the privacy policies of any third-party services before providing your information. We are not responsible for the privacy practices or content of third-party services.

7. Data Security

We implement commercially reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure. These measures include encryption of data in transit and at rest, access controls, regular security assessments, and employee training.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are typically retained for a minimum of seven (7) years for tax and legal compliance purposes. When personal information is no longer needed, we will securely delete or anonymize it.

9. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access: You may request a copy of the personal information we hold about you
Correction: You may request that we correct any inaccurate or incomplete information
Deletion: You may request that we delete your personal information, subject to certain legal exceptions
Opt-Out: You may opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or contacting us directly
Data Portability: You may request a copy of your data in a structured, commonly used, machine-readable format
Restriction: You may request that we restrict the processing of your information under certain circumstances

To exercise any of these rights, please contact us through the HHC Travel™ website at hhc.travel. We will respond to your request within the timeframe required by applicable law.

10. Children's Privacy

The Services are intended for individuals who are at least 18 years of age. We do not knowingly collect personal information from children under the age of 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete such information promptly. If you believe a child under 18 has provided us with personal information, please contact us immediately.

11. International Users

The Services are operated from the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your country of residence. By using the Services, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy.

For users in the European Economic Area (EEA), United Kingdom, or other jurisdictions with specific data protection requirements, we process your data based on legitimate interests, contractual necessity, your consent, or legal obligations, as applicable.

12. California & State-Specific Rights

California Residents (CCPA/CPRA): Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have additional rights, including:

The right to know what personal information is collected, used, shared, and sold
The right to delete personal information held by businesses
The right to opt out of the sale or sharing of personal information
The right to non-discrimination for exercising CCPA/CPRA rights
The right to correct inaccurate personal information
The right to limit the use and disclosure of sensitive personal information

We do not sell personal information as defined under the CCPA/CPRA. To submit a verifiable consumer request, please contact us through the HHC Travel™ website.

Other State Laws: If you reside in a state with specific consumer privacy legislation (e.g., Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or other states with enacted privacy laws), you may have additional rights. Please contact us to exercise your rights under applicable state law.

13. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting the revised policy on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of the Services after changes are posted constitutes your acceptance of the revised policy.

For material changes that significantly affect how we handle your personal information, we may provide additional notice through the Services or via email.

14. Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the HHC Travel™ website at hhc.travel.

SlateRiver LLC
State of New Mexico